1. Define, compare and contrast a Marketing Information System and a Customer Relationship Management System.
2. Describe the difference between a marketing strategy, a marketing plan, and a marketing program.
3. Define how the different stages of the product life cycle (PLC) affect strategic planning.
4. Define a SWOT chart, the internal and external components, and why this would be important to an individual or brand.
5. Describe three different pricing strategies organizations use and why?