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Define demand price elasticity. Indicate how you would use (the administrator), the information of an investigation paid by your company according to which the absolute
Define demand price elasticity. Indicate how you would use (the administrator), the information of an investigation paid by your company according to which the absolute price elasticity of the demand of your product is 1.3 and not 0.6 as previously thought. In other words, would you recommend raising the prices of your product so that your company earns more revenue or not?
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
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