Define employer brand. How can an employer brand be used to develop an employment branding strategy?

What elements make a strong employment brand?

What are the benefits of a strong employment brand?

Analyze and describe the employer brand of the company you chose for your course project.

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Based on Internet research

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Compare how the company describes itself and how employees describe working there

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Glassdoor

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$$Indeed$,$ articles on working there, etc.

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$$Does the company live up to the promises they make on their career site, job postings, etc.?

Explain your recommendations for improving the employer brand of the organization you chose for your project.

EVP

Define employee value proposition

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EVP

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$$and explain its importance.

Describe the existing EVP for the company you have chosen for your project. Use LinkedIn, Indeed, the company

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s careers site, Glassdoor, or any other source you can find for this information.

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Next, consider the job title you selected for the project and identify two other companies that employee people in the same position. Describe the EVP for those two additional companies. Compare and contrast the EVP for the three companies

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the one for your project plus the additional two

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Develop a new EVP for the company you have chosen for your project. lease make bullet points this will be for a google software engineer