Question
Define flow in sport management sales and promotions. Then, explain how concept of flow can be utilized by sport marketers that are trying to create
Define flow in sport management sales and promotions. Then, explain how concept of flow can be utilized by sport marketers that are trying to create different promotion strategy based on seating location at Major League Baseball stadium.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
