Define how well do the resorts, SkiBig3's region (Banff National Park), and/or SkiBig3's country (Canada) resonate with the consumers of the chosen recommended interntational market. You need to define how that resonation should be communicated. And what would be the best way to convince the consumers (or purchase decision-makers) in our chosen market to book an experience at SkiBig3? Define the best marketing message, vehicle, slogan, packaging, and other elements of the marketing campaign.

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