Question
define Integrated Marketing Communications You have been hired to manage the beverage White Claw. explain each of the five elements of the promotional mix. give
define Integrated Marketing Communications You have been hired to manage the beverage White Claw. explain each of the five elements of the promotional mix. give an example, applied to White Claw, of how you would use each element. (e.g. write a brief press release for a new flavor that is being released) Discuss when personal selling is a better tool than advertising, be specific. Using the same White Claw from 2, select 3 mediums you would use to advertise and explain why. Select 3 Sales Promotions to use for White Claw and why.
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Authors: Richard L. Daft
12th edition
978-1118582695, 1118582691, 9781118801277, 111880127X, 978-1285861982
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