Question
Define market basket analysis and explain how can marketers use it in decision making? What is the difference between collaborative filtering and association rule? Explain
Define market basket analysis and explain how can marketers use it in decision making?
What is the difference between collaborative filtering and association rule?
Explain the difference between support, confidence, and lift.
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Labor and Employment Law Text and Cases
Authors: David Twomey
15th edition
1133188281, 978-1133711841, 1133711847, 978-1285247632, 978-1133188285
