Question
Define marketing research and explain its importance to marketing decision-making. Provide examples Explain when marketing research should be conducted. Provide examples.
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Marketing research refers to the process of gathering analyzing and interpreting data about customers competitors and the market in order to make informed marketing decisions It involves collecting re...Get Instant Access to Expert-Tailored Solutions
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
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