Question
Define owned media. Research how Uber social media pages are successful. Discuss its owned social media pages in relation to the principles of social media
Define owned media. Research how Uber social media pages are successful. Discuss its owned social media pages in relation to the principles of social media marketing success.
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
