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Define peripheral and central processing from the elaboration likelihood model (your own words ). Then, describe TWO examples of instances that you or someone you
Define peripheral and central processing from the elaboration likelihood model (your own words ). Then, describe TWO examples of instances that you or someone you know were persuaded by a message: ONE example of peripheral processing and ONE example of central processing.
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In the context of the Elaboration Likelihood Model ELM peripheral and central processing refer to two distinct routes through which individuals proces...
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Consumer Behavior Building Marketing Strategy
Authors: Delbert Hawkins, David Mothersbaugh
12th edition
978-0073530048, 73530042, 77645553, 978-0077645557
