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Define Source credibility, Knowledge bias, and What causes star power
Define Source credibility, Knowledge bias, and What causes star power
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Source credibility is a term normally used to suggest a communicators positive qualities that influence the beneficiarys acknowledgment of a messageAcademic investigations of this subject started in t...Get Instant Access to Expert-Tailored Solutions
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
12th Global Edition
978-0134129938
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