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Define the business market and identify at least three major factors that influence business buyer behaviour. Explain which factor, in general, you believe has the
- Define the business market and identify at least three major factors that influence business buyer behaviour.
- Explain which factor, in general, you believe has the most weight on the customer's decision
- Finally, conclude with how the buying situation might change which factor has the biggest weight on the customer's decision
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
