Question
define the Channel-Management Process and how it is used? In your own words describe each of the 5 steps of the Channel-Management Process. Analyze the
define the Channel-Management Process and how it is used? In your own words describe each of the 5 steps of the Channel-Management Process.
Analyze the consumer
Establish the channel objectives
Specify distribution tasks
Evaluate and select intermediaries
Evaluate channel-member performance
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Survey of Accounting
Authors: Edmonds, old, Mcnair, Tsay
2nd edition
9780077392659, 978-0-07-73417, 77392655, 0-07-734177-5, 73379557, 978-0073379555
