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define the Channel-Management Process and how it is used? In your own words describe each of the 5 steps of the Channel-Management Process. Analyze the

define the Channel-Management Process and how it is used? In your own words describe each of the 5 steps of the Channel-Management Process.

Analyze the consumer

Establish the channel objectives

Specify distribution tasks

Evaluate and select intermediaries

Evaluate channel-member performance

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