Question
Define the concept of Customer Relationship Management (CRM) and explain its use in developing customer satisfaction strategies? Choose a global corporation and then identify 3-4
Define the concept of Customer Relationship Management (CRM) and explain its use in developing customer satisfaction strategies?
Choose a global corporation and then identify 3-4 benefits to that organization from their utilization of the Customer Relationship Management (CRM) process.
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Ethics Theory and Contemporary Issues
Authors: Barbara MacKinnon, Andrew Fiala
8th edition
9781305162846, 1285196759, 1305162846, 978-1285196756
