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Define the consumer market and describe the four major sets of factors that influence consumer buyer behavior. Which characteristics influenced your choice when deciding on
- Define the consumer market and describe the four major sets of factors that influence consumer buyer behavior. Which characteristics influenced your choice when deciding on the university you would attend? Are those the same characteristics that would influence you when deciding what to do on Saturday night? Explain
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Marketing Management
Authors: Dawn Iacobucci
1st edition
1285429958, 978-1285429953
