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Define the following concepts: a) Piggybacking b) Fine-grained screening c) Indirect exporting d) Psychic distance e) Indirect entry mode

Define the following concepts: a) Piggybacking b) ‘Fine-grained’ screening c) Indirect exporting d) Psychic distance e) Indirect entry mode

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1piggybacking Piggybacking in marketing Allow a cost entry strategy in which two or more companies represent complementary products in their respective markets Businesses have been involved in indirec... blur-text-image

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