Define the Four Ps and how each of them applies to health care marketing. (e.g. what is considered the product in a health care organization). Also discuss who the health care organizations customer is.

Explain why marketing in a health care organization is an essential business function and how health care marketing differs from traditional marketing.

As Christians, it is our duty and privilege to care for the sick and vulnerable in our society. In your opinion, what are three ways a health care organization can enhance its marketing culture to become more patient-focused?

A physician in private practice asks you, as a marketing consultant, how to attract more patients. The practice is serving about 10 patients a day and cannot run profitably unless the physician sees about twenty patients a day. What questions would you ask before starting to make suggestions?

Explain how a health care organizations mission statement plays an integral role in its marketing strategy and how, as Christian followers of Jesus Christ, marketing impacts ones daily decision-making as a consumer and as a health care provider.