Question
define the KEY problem/opportunity for California Closets Discuss the alternatives to solving this problem analysis 1. What product/service do they sell? 2. Describe the value
define the KEY problem/opportunity for California Closets
Discuss the alternatives to solving this problem analysis
1. What product/service do they sell?
2. Describe the value that they create for their customers?
3. Who are they competing with?
4. Discuss the strengths and weaknesses of their current CX strategy (what are they doing well or poorly from a CX perspective)
5. Who is the most important strategic target based on the information in the case?
6. What "pain points" do you anticipate for the customer you mapped?lConclusionlWhat are the implications of your analysis?lMake recommendations
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