Define the manufacturer’s role in the fashion industry. In your definition, include a comparison of limited-function wholesalers and full-function wholesalers.

Define licensing and discuss how it has helped, some designers prosper. Include in your discussion how licensing changed from 1960 to 2000’s. Give an example of a designer that has used licensing.

Looking at the 1960’s: How did the news of this decade influence the fashions of this decade? Include in your discussion specific events in history that influenced fashion. Include a designer and image of one of their designs that you believe clearly demonstrates the link between events and fashion.

Define and differentiate between demographics and psychographics. As a retailer, why do you need to study both to understand your customer?

Consumers are motivated to buy fashion due to emotional and rational reasons.

Explain this statement. Which one do you feel is more important if you are living in the United States?