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define the target audience, determine the marketing objectives, determine resource requirements, define how marketing message will be delivered through integrated marketing communication, specify the media

define the target audience, determine the marketing objectives, determine resource requirements, define how marketing message will be delivered through integrated marketing communication, specify the media plan, and discuss how the marketing campaign will be evaluated

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Advertising and Promotion An Integrated Marketing Communications Perspective

Advertising and Promotion An Integrated Marketing Communications Perspective

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