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Define the term 'problem' in decision making problem, and explain why it is central to understanding consumer decision making process? Explain 2 factors that could
- Define the term 'problem' in decision making problem, and explain why it is central to understanding consumer decision making process?
- Explain 2 factors that could influence the problem recognition.
- Using one example of problem, explain two ways how marketers can apply their understanding of the problem in offering the problem solutions using a product or service.(long answer)
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