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Define the terms Marketing Describe four marketing management philosophies. Discuss the differences between sales and market orientations. Describe several reasons for studying marketing. Define Brand
- Define the terms Marketing
- Describe four marketing management philosophies.
- Discuss the differences between sales and market orientations.
- Describe several reasons for studying marketing.
- Define Brand (For Brand Questions: Go the Digital Resources Folder in Lessons and use Galileo)
- What is Branding?
- What are the relationships between Marketing and Branding?
- Which is strategic and which one is tactical?
-What is a consumer?
-What is a customer?
- B-2-B and B-2-C
-What is a shopper?
- Can a consumer be a shopper?Give an example.
- Can a customer be a shopper?
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