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Define utility in the context of loyalty apps. Give an example that you think I've never seen before (points for uniqueness, no electronic purse examples)
- Define utility in the context of loyalty apps. Give an example that you think I've never seen before (points for uniqueness, no electronic purse examples) Why do we use gamification drivers?
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
