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Define what is understood by importance attributes and determinant attributes. Your definitions should clearly illustrate how they differ (1 mark) Identify two importance attributes and
- Define what is understood byimportance attributesanddeterminant attributes.Your definitions should clearly illustrate how they differ (1 mark)
- Identifytwoimportance attributesand explain why they are essential for this service (3 marks)
- Identifythreedeterminant attributesfor this service and justify why you think each of these are appropriate for this service (6 marks).
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
