Defining the Competitive Field Your M1 practitioner application will require devoted inquiry, assimilation, reflection, and refinement in order to achieve the highest possible score. Specifically, you are to take the scenario listed below, address it in full, and submit your work in accordance with the instructions contained herein. The Challenge M1 focuses significant attention on the extremely important topic of market structure, including environmental surveillance. Among other things, you were introduced to Porter's Five Forces Model, via your readings, which serves as a useful reference for defining competition. Specifically, you are to place yourself in the role of Strategy Officer for a soon-to-be-established dermatology clinic based in the city of your choice (you must select an actual city, as this exercise requires an actual market investigation). This entity will be named Meadowbrook Dermatology and it will offer the usual and customary array of services provided by dermatology clinics. The owners, new in their role as healthcare entrepreneurs, wish to gain a better understanding of competition in the market and enlist you to prepare an associated assessment. Your task is to conduct the assessment using Porter's Five Forces Model. In doing so, consult a variety of information sources (e.g., telephone directories, the Internet, industry databases), your own firsthand knowledge of the marketplace, and other relevant sources in an effort to populate Porter's Five Forces framework. As this is a practical exercise which must deliver real-world value, you are required to explicitly identify the relevant forces in the market (e.g., existing competitors/rivals must be listed by their specific brand name, substitutes must be explicitly named, and so on). Merely describing the forces in general terms isn't sufficient for this exercise, as the result delivers very little operational guidance from the perspective of the practicing executive. (Remember-----the owners desire to gain a better understanding of competition in the market. They likely already have a general understanding; it's up to you to deliver the specifics!) Be sure to consult additional resources of which scores exist regarding Porter's model to assist you in gaining a proper understanding as you go about the assessment. (If you are not familiar with dermatology clinics and their role in healthcare, you can benefit by exploring operating centers, such as Ark-La-Tex Dermatology - Part of the Willis-Knighton Physician Network and others. Be sure you have a thorough understanding of this modality of care BEFORE attempting this assignment.) The Submission Requirement Your submission in its entirety must be between 1500-1800 words. YOUR SUBMISSION MUST BE SUPPORTED BY 4 (MINIMUM) TO 10 (MAXIMUM) REFERENCES WITH AT LEAST 3 BEING FROM SCOLARY ACAEMIC JOURNALS.. In presenting your work, identify the title and supply the following sections, exactly as they appear below, placing each heading in bold text: . Introduction . Porter's Five Forces o Existing Competitors o Potential Entrants o Substitutes o Suppliers o Buyers . Conclusions . References Assessment Criteria Your submission will be assessed based on the following: . Compliance quality: The degree to which your submission complies with noted guidelines, including word count and reference specifications, . Communication quality: The degree to which your work meets standards expected in business communications, including matters concerning the use of proper grammar and punctuation, and . Content quality: The quality of the content presented in your work