Definitions/Statements Corresponding Term A. 7.Sports Marketing is the specific application of marketing principles 1. Sport ecosystem and processes to sport products and to the marketing of non-sports products through association with sport. B. Most successful organizations concentrate on understanding the consumer 2. Agents_X and providing a sports product that meets consumers' needs, while achieving the organization's objectives. This way of doing business is called a 12. Marketing Orientation.. C. The growth of sport and sports industry can be measured in terms of 3. Sports information spectators, employment, and the global market. D. A _ 1. Sport Ecosystem__ consists of the various entities involved in 4. Sponsors_X sports such as corporations, teams, leagues, players and coaches, government, viewers, people attending events, and people participating in sports. E. Among the consumers of sports are spectators, participants, and 5. Product strategies Sponsors. F. The primary sports product consumed by sponsors and spectators is the 6. Sports marketing mix G. Sports products common to the sports industry include sporting goods such 7. Sports marketing as equipment, apparel and shoes, , and collectibles and memorabilia. H. Sports-specific newspapers, magazines, Internet sites, television, and radio 8. Strategic sports relate to this type of sports product. 3. Sports Information marketing I. Producers in the sports industry include those organizations or individuals 9. Sporting event that help "manufacture" the sporting event, such as owners, sanctioning bodies, and J. Sponsors, the media, and 2. Agents _ are among the different types of 10. Sports equipment intermediaries in the sports industry. manufacturers K. The coordinated set of elements that sports organizations use to meet their 11. Distribution strategy marketing objectives and satisfy consumers' need is referred to as the L. When a media entity such as ESPN or CBS Sports pays the National Football 12. Marketing orientation League (NFL) or the National Basketball Association (NBA) for the right to X media coverage of the NFL or NBA games, this is an example of M. When sports organizations (e.g., university athletic departments, sporting 13. Licensed merchandise leagues and associations) make decisions regarding licensing, merchandising, and branding, they are addressing their __5. Product Strategies N. Entities such as Dick's Sporting Goods, Nike.com, Ford Field, and ESPN+ 14. The sports marketing (live sports streaming) are associated with this element of the sports marketing exchange process mix. O. When the University of Toledo's Athletic Department plans, implements, and 15. Attendance controls marketing efforts to meet the goals of the department and satisfy the sporting needs of Rocket fans, the department is engaging in this