Dell is a multinational computer technology company. In 1985, it changed its strategy and started offering build-to-order computers. It became a major seller by using mail-order systems and started accepting orders online. Later, it also shifted to building an online sales platform to sell these computer systems.
In this scenario, which of the 4Ps differentiated Dell and helped it create a unique value proposition?

• Product and price
• Price and promotion
• Place and product
• Promotion and place