Delmon Air is an airline business and is operating in India with flights connecting to Middle East, South East Asia and Australia. As a neophyte airline industry, competition becomes its great challenge as other known airlines are leading the industry such as Oman Air and Gulf Air. Based on records, Oman Air has estimated sales of 30,000 dollars, and Gulf Air has twice of Oman Airs. Delmon projects to have sales at 40% of Gulfs sales. The CEO of Delmon Air called for a meeting among his Board of Directors to discuss about how would the plan be achieved. One BOD suggested that in order to hit the target, they need to invest in media and promotions, and everyone moved and seconded the good point. The CEO adjourned the meeting by saying that Ok, all of you Board of Directors, I believed in your strategies and mechanisms. In so doing, our company will embark at getting higher profits and even surpassed what our competitors have at this time. Double our efforts and sooner we will get rewarded.

2. Recognize by explaining the following activities of advertising program.
3. Which is more feasible o focus on investing in traditional advertising or adapting social media? Interpret your choice.