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Delta Airlines rewards frequent flyers with additional services such as flight upg lounges, therefore they are segmenting their customers by usage rate. This is b
Delta Airlines rewards frequent flyers with additional services such as flight upg lounges, therefore they are segmenting their customers by usage rate. This is segmentation strategy?
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Demographic
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Needs
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Foundations of Operations Management
Authors: Larry P. Ritzman, Lee J. Krajewski, Manoj K. Malhotra, Robert D. Klassen
3rd Canadian Edition
132317532, 978-0133076783, 133076784, 978-0132317535
