Delta Airlines wants to determine the profit-maximizing price to charge for a 9am New York to Chicago flight. The manager also needs to know: the brand equity of Delta compared to United and Southwest. The level of price sensitivity of consumers when choosing from the three flights. A focus group has been shown 5 price scenarios. The Airline xlxs includes the 5 price scenarios and the number of picks for each flight in each scenario.Which airline has more brand equity on this route?Are consumers sensitive to the price changes of the three airlines?

Southwest Nonstop United Nonstop Nothing Delta non Stop United Non stop Delta Non stop Southwest Nonstop 25 12 $500.00 $390.00 $370.00 25 37 26 12 $480.00 $400.00 $360.00 29 32 14 $490.00 $430.00 $380.00 32 29 26 29 16 $440.00 $385.00 29 27 $510.00 31 27 16 $520.00 $435.00 $390.00 27