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Demira works at an events company. She is creating a competitive bid proposal to plan a convention for an outdoor retailer in her town. She
Demira works at an events company. She is creating a competitive bid proposal to plan a convention for an outdoor retailer in her town. She has highlighted the flexibility, historical experiences, supplier relationships, and marketing expertise of her company and has addressed the full range of the marketing mix. Now Demira is about to tackle the pricing portion of the proposal. Which pricing strategy should she use in the proposal?
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