Question
Demographics can have numerous influences on consumer behavior. As a social marketer trying to inform consumers about Covid 19, how might your marketing tactics differ
Demographics can have numerous influences on consumer behavior. As a social marketer trying to inform consumers about Covid 19, how might your marketing tactics differ for a 29-year-old Asian-American female living in South Dakota as opposed to a 56-year-old Eastern-European male in living in Manhattan and why would these tactics differ?
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
