Demographics might not be the most useful segmentation tool for Nike because Nike already knows who buys its products. people of all ages and Incomes now buy activewear, even those who do not exercise. It is too difficult to collect demographic Information. geodemographic Information can give the company better market Insights. its value as a marketing segmentation tool has not been proven.

Demographics might not be the most useful segmentation tool for Nike because Multiple Cholce Nike alneady knows who buys the products. people of all ages and incomes now buy activeweac, even those who do not exercise. If is too dificut to collect demographic information. geodemographic information can give the company better market insights. Its value as a marketing segmentation tool has not been proven. Demogrephics mignt not be the most useful segmeritumion too for Nise bectuse Mulipie Chotice Nike sirendy knows who buss iti products beopie of all ages and incomes now buy sctiveweat, even those whe as nat wercase. As tog difficuln 10 collect demographic information geodemographic information can give the compary berter market insoges. its vatue as a marketing segmentanon took has not been proven