Demonstrate that you have an understanding of the basics in Google Analytics. Please answer each of the following questions below. Some answers require that you paste a screenshot into this document. If you do not know how to take a screenshot on your computer, use a search engine to search for “screen shot TYPE OF COMPUTER (EG “MAC”). All questions ask you to use the data from the Google Merchandise Store.

Note: This is an individual assignment. You should not work with anyone else in your class on this assignment. You should feel free to use Google to figure out how to complete these tasks. Consult the Analytics Academy training videos… or use Google search to find advice online. Part of the learning process for web analytics is learning to find resources to support you in new tasks.

2. Using the default channel grouping, identify the top three specific sources of traffic for the Google Store in all of 2022.

In your opinion, which channel of traffic was the most valuable in 2022? How did you arrive at this decision?