Denise works as a direct seller for Rodan $+$ Fields. She is determined to sell as many products to as many people as possible. Although she generally has a good relationship with customers, she has been known to be overly aggressive in trying to sell products. She often convinces consumers to purchase more expensive products even after they say they are not interested. As a result of Denise's high sales, she has become a top performer.

Recently, however, Denise's sponsor has been informed of complaints that customers have levied against Denise accusing her of "badgering" them into buying products. The sponsor meets with Denise and tells her it is unacceptable to pressure consumers into purchasing items they do not want.

Refer to Scenario $1\mathrm{.}1.$ Denise's sponsor tells her that it is important for her to determine her customer's needs and then find the product that best meets those needs, regardless of price. She recommends that Denise adopt the In other words, Denise should move from a where she is focused on using her aggressive direct selling talents to maximize profits, toward embracing the more customer$-$centric

a$.$ relationship marketing model; market orientation; production orientation

b$.$ marketing concept; sales orientation; production orientation

c$.$ marketing concept; sales orientation; market orientation

d$.$ relationship marketing model; production orientation; sales orientation

e$.$ marketing concept; production orientation; sales orientation