deodorant ou are the newly appointed brand manager for Dove, an unscented shampoo aimed at Generation X members. Sales of this brand have been declining for quite that your brand is no longer price competitive. 1. Y some time and recent exploratory research conducted by the company suggests From your study of marketing, you think that a reconsideration of the market segmentation used previously to better understand the target consumer key to this dilemma. might be the From your own investigation of organisations sim many marketers of deodorants in those organisations sharpen their marketing strategy by adopting a multivariate demographic segmentation (i.e. combining two or more demographic variables) approach. Using examples, explain why and how such a segmentation approach might be used to inform strategy in attempting to resolve the sales decline. (12.5 marks) a) ilar to yours, you discover that What pricing strategy or strategies might work best with your suggested segmentation approach to recover this situation and why? Illustrate your argument with example(s). (12.5 marks) b)