derstanding and describing cost drivers ver the course of two years, Chris Frank spent a large amount of time overseeing his grandfather's care. Following his grandfathers death, Chris decided to build on his experience by opening a continuing care retirement community You can find details about CCRCs from the AARP website, at www.aarp.org/relation ships caregiving info 09-2010/ho continuing. care retirement com munities, and from other Internet resources.) Chris did some research on CCRCs and found that two others operated in the local community. carefully researching the area, Chris incorporated the business as the for- After corporation Quiet Rest Inc. (QRI). He then obtained a $500,000 financing com- fit ent from a relative. Subsequently, he hired three former college classmates to help the business started. Questions and Assignments 1. What is a likely mission for Quiet Rest Inc.? suggest a strategic positioning goal that QRI might strive for in its effort to com- 2 pete with the two other CCRCs in the community