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Describe a business buyer for FedEx brand. For instance, Suave Shampoo might sell to a hotel chain. Briefly discuss how serving that buyer would be
Describe a business buyer for FedEx brand. For instance, Suave Shampoo might sell to a hotel chain. Briefly discuss how serving that buyer would be different from selling to consumers. What would change about each of the four Ps (Product, Price, Promotion and Place, if anything?
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