Question
Describe a business situation of your choice where market research can influence decision-making. Create six questions for a questionnaire or interview using at least three
Describe a business situation of your choice where market research can influence decision-making.
Create six questions for a questionnaire or interview using at least three of the following measurement scales:
Nominal
Ordinal
Interval
Ratio
Unidimensional
Multidimensional
Determine the best sampling procedure
With references, please?
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
