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-Describe a business situation where market research can influence decision-making? -Analysis as related to business situation: Qualitative? Quantitative? Mixed? -What are the Pros and Cons

-Describe a business situation where market research can influence decision-making?

-Analysis as related to business situation:

Qualitative?

Quantitative?

Mixed?

-What are the Pros and Cons of both Observational Research and Experimental Research?

-Which type of research method would work best for the selected business situation?

References please.

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