Question
Describe a company that you think does a poor job advertising. Why is the advertising ineffective? Anyone can criticize something that is not working, but
Describe a company that you think does a poor job advertising. Why is the advertising
ineffective? Anyone can criticize something that is not working, but those who offer
creative solutions to fix advertising strategies that are broken have a very bright future
ahead. With this in mind, make two specific suggestions about how the company could
improve its advertising.
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
