Describe a differentiation advantage enjoyed by a firm that you are familiar with. Could the advantage be easily imitated by competitors? Why?

Question 2 (25 marks)
Explain how a ‘mixed’ strategy could remain sustainable and avoid being ‘stuck-in-the-middle’? Illustrate your answer with a real-life example. Any example 

Question 3 (25 marks)
Synergy or economies of scope are critical to the success of diversification. Discuss and illustrate with examples how synergy or economies of scope may arise.

Question 4 (25 marks)
a Give THREE reasons to account for a firm’s decision to use an acquisition strategy as one means of achieving strategic competitiveness. (15 marks)
b Give TWO primary problems that a firm may face in using an acquisition strategy. (10 marks)