Describe a key benefit of using a PEST analysis instead of a SWOT analysis. Responses Retailers use the PEST analysis to evaluate current shopping trends in a particular city. Retailers use the PEST analysis to evaluate current shopping trends in a particular city. The PEST analysis evaluates macro-environmental issues in more detail than a SWOT. The PEST analysis evaluates macro-environmental issues in more detail than a SWOT. The PEST analysis is a data science tool for developing employee benefit programs. The PEST analysis is a data science tool for developing employee benefit programs. The PEST analysis is a better tool for doing a micro-environmental analysis than a SWOT