Question
describe a moment in the process where TRUST in the brand, the store, or specific people played a positive or negative role in the decision
describe a moment in the process where TRUST in the brand, the store, or specific people played a positive or negative role in the decision process or ultimate act of purchase. please explain.
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
