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Describe a product category where vicarious learning/modeling is likely to be more effective at influencing a consumer than analytical reasoning. Now, pick a different category
Describe a product category where vicarious learning/modeling is likely to be more effective at influencing a consumer than analytical reasoning. Now, pick a different category where this would be reversed (i.e., analytical reasoning is a better fit than vicarious learning). Why would this be the case in each instance?
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