Describe a product or service sold at your current organization or a past one. It should be either a major product or, even better, one that the enterprise had high hopes for but which never achieved its potential. Then, critically analyze how the 4Ps were employed, focusing on how they worked (or failed to work) towards a single goal. (E.g., if the product was targeted to industry customers, was the channel of distribution used a good fit? Was it promoted in a way appropriate to the actual purchaser? Was the pricingincluding discounts or payment terms, well suited to the industry and the type of product?)