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Describe a purchase decision for which HEMA/STARBUCKS customers used effective choice, one for which you used attitude-based choice, and one for which you used attribute-based
- Describe a purchase decision for which HEMA/STARBUCKS customers used effective choice, one for which you used attitude-based choice, and one for which you used attribute-based choice. Why did the type of decision process you used vary?
- Need a 3 paragraphs answer :) based on videos in YouTube
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
