Describe a situation in which an exciting or pleasing slide show can mean the difference between success and failure in conveying a message to an audience.

How can an effective presentation enhance the presenter's message? How can an ineffective presentation confuse or distort the presenter's message?

Printed advertisements on posters and in newspapers and magazines are similar to one-slide presentations, designed to attract the eye and provide information. What can be learned about creating a presentation from analyzing a print advertisement?