Describe aircanadas domestic market position. Is it a Market leader, or Market follower, etc.? Who are its main competitors? Are the major competitive products$/$services manufactured$/$generated locally or overseas? What is the company$$s and its competitor$$s respective market share? Does the company have a competitive advantage? Does the company have excess capacity for export $($if relevant$)?$

Given the financial resources of the company, does it have the funds available to support an effective market entry$/$expansion programme overseas?