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Describe and compare the pricing objectives of maximum market skimming strategy and Maximum market share strategy and discuss the conditions for their possible success
Describe and compare the pricing objectives of maximum market skimming strategy and Maximum market share strategy and discuss the conditions for their possible success
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
